Collar Shirts Going Viral: Here’s What Retailers Should Know Before Revamping Their Collection
The fall of 2025 is a witness to a major fashion trend – the humble collar. This small but potent design element is a major differentiator in the shirt category. With the right color, the entire frame of the shirt elevates itself from a regular to a more sophisticated look. These collars are slowly attracting consumers of all kinds and, therefore, becoming a key selling point for shirt designers and manufacturers. Retailers worldwide can now revamp their shirt collection by paying attention to this tiny detail and refreshing their stock, aligning with the expectations of shoppers.
Wondering Why Collars Are Making Headlines?
Evolving beyond the basic, shirts are gradually taking the limelight in the market. The collared t-shirts are being embraced by global fashion houses and renowned brands, as this collared entrant has breathed new life into the timeless piece. Various brands are showcasing statement collared t-shirts on their runway model dresses carving out their own niche on the centre stage. A Victorian puffed sleeve and ruffle collared t-shirt can be the exact piece that consumers are looking for to glam up their event. In the retail space, the diversity of collars can not only appeal to a greater consumer but also create cross-category appeal with just a small twist around the collar area without having to re-design the complete shirt.
Here Are the Collar Trends That Define the Fall of 2025
- Camp Collar: These collars have a laid-back appeal that’s inspired by the vintage charm and suits both men and women alike. Renowned brands thrive in this section, incorporating fabrics like cotton, flannel, and corduroy to blend a casual layering option along with this shirt style.
Tip for Retailers: All the earthy colors like rust, mustard, sand, or olive shades, and micro prints like tiny dots, star prints, nautical-inspired micro anchors, or fine zigzag lines, are big this season.
- Spread Collar: These have a wider space, perfect for customers who want to strike a balance between the casual and the formal. This section is majorly popular in men’s t-shirts, and they work best with subtle stripes and solid hues. Women’s clothing brands are also gradually adopting this style.
Tip for Retailers: These spread collar t-shirts can be marketed as office-friendly apparel, best suited to support both the formal space of an office or an after-office gathering.
Mandarin Collar T-shirts: These collars are also called stand or band collars and have a minimalist appeal that attracts consumers who are up for minimalist fashion. With clean lines, these collars add a sleek and modern touch to breathable fabrics like organic cotton. Renowned labels are gradually looking for the eco-conscious variants so that this minimalist style chooses a fabric that is sustainable.
Tip for Retailers: These Mandarin collar shirts can be marketed as investments, positioning them under sustainable, versatile, regular wear that can be elevated to quite luxury as well.
- Statement Collar: These collars are usually named as Peter Pan collars, and have a Victorian charm and scalloped edges. These oversized collars bring elements of individually woven, designed elements in the same thread. Seen on various runways, the appeal of this style creates a centerpiece for the outfit.
Tip for Retailers: Sell these t-shirts in the limited-edition category using luxurious fabrics like lace and satin to justify not only exclusivity but also the price point.
Here’s How Retailers Can Revamp Their Shirt Collection:
- Merchandising in a Smart Way: Display collared shirts on a mannequin along with unbuttoned layered shrugs to showcase or draw attention to the neckline.
- Experiment With Fabrics: Play with seasonal fabrics like flannel, corduroy, or brushed cotton to give this collar different textures that align with full shoppers.
- Offer a Refreshing Line-up: Expand your collar shirt collection by offering a strategic mix of camp collar, Mandarin, or spread collars for trend seekers.
- Educating Shoppers: Using digital lookbooks on social media or using signage to explain how these collars can transform a normal shirt can be a smart move. This will help shoppers to experiment with new silhouettes and see different style possibilities.
No longer a background detail but a centrepiece, the simple collar is creating a buzz for fall 2025. Retailers all over the world can order such collar shirts from an esteemed shirt manufacturer and drive their sales to new heights.
